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Dental Care+

Healthcare

We designed DentalCare+ for patients who are still deciding whether to book.

Timeframe
Q1 2026
Services we provided
Branding, Web Design, Motion Design
Deliverables
Brand Identity
Website Design
Mobile Screens
Social Media Kit
DentalCare+ homepage on a laptop: “Dental Care — All Under One Roof”

Overview

DentalCare+ is a modern dental practice brand. We designed it for the patient who arrives uncertain, not ready, so the site’s first job is to lower the stakes of finding out what’s wrong.

Challenge slide: “Creating experiences for patients who are still considering visiting us”

The challenge

Dental fear isn’t a fringe concern, it’s the default. Nearly three in four U.S. adults report some dental fear, and 41% of patients have skipped an appointment because of anxiety.

Woman browsing the DentalCare+ site on a laptop
Approach slide: competitive audit, consultation-first architecture, reassurance content

Our approach

One rule shaped every decision: move patients from fear to clarity. We started with a competitive audit, built the site around booking a consultation first, and wrote reassurance content for every step.

DentalCare+ sign on a clinic wall

Identity

Every dental site defaults to clinical blue. We chose warm earth tones instead, with a calm type pairing and a plus-shaped mark that feels welcoming rather than sterile.

Two tablets with DentalCare+ pages
Two phones with DentalCare+ mobile screens
Woman booking on the DentalCare+ mobile site
DentalCare+ dental health report folder
Full DentalCare+ homepage, top to bottom
Full DentalCare+ services page, top to bottom
Two tablets with DentalCare+ team and service pages
Two phones with DentalCare+ about pages
Tablet showing “A thoughtful approach to dental care”
Expert dentist profile and patient testimonial
Person browsing DentalCare+ on a laptop at night
“Designed for measurable impact” results slide

What we did

Brand identity, website design, mobile screens and a social media kit, with motion throughout.

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