We design icons that feel right at a glance, not just look right at full size.

Access to 30+ national carriers including
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Expertise areas
UI Icon Systems
Custom Icon Illustration
App & Favicon Design
Pictogram & Way finding
Category & Service Icons
Animated Icons
Filled, Outlined, Duotone Sets
Icon Grid Systems
 Icon Naming & Organization
Figma / Sketch Kit Handoff
SVG & Lottie Export Packs
Accessibility Checks (contrast, size)
 Icon Usage Guidelines
Legacy Icon Refresh
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Design

Transforming ambitious ideas into spectacular websites,

Every icon has a job. We make sure yours does the right one.

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Grid-First, Not Shape-First

Great icons start with math, not vibes. We build a grid (usually 24px) so every icon sits right, scales right, and feels like it belongs to the same family.

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Meaning Over Decoration

An icon should be understood in half a second. We sketch, test, and cut anything that needs a label to make sense. If it's not clear, it's just clutter.

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Consistent Weight & Rhythm

Mixed line weights are the fastest way to make a product feel unfinished. We pick a system and hold it; same stroke, same corners, same optical balance across every icon.

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Ready-to-Ship Kits

You get organized SVGs, a clean Figma library, tokens, naming that makes sense, and Lottie files if you need motion. Drop in, ship out; no cleanup on your end.

Small team, sharp icons, no fluff.

Icons look simple and they lie about it. A good icon set takes weeks; sketching, testing at 16px, testing at  64px, aligning optical weight, naming, organizing, handing off in a way your dev team won't curse us for.

We've shipped icon systems for products with hundreds of screens and millions of users. The math changes at scale; consistency stops being a nice-to-have and starts being the thing that holds a whole product together.

So we stay nerdy about it. Same grid. Same logic. Same tiny details. Every single time.

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"We replaced our 80-icon set in a week. Zero breakage, huge visual upgrade. Our design team keeps finding excuses to use them."
— Ashwin Sreenivas
Co-founder of Decagon

Optimix

GEN Z

Bloc

We are a small team of creatives with service oriented mentality

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Verify Treatment
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Giving you the benefits of your doubt.

Nerdy About the Small Stuff

We argue about 0.5px. We re-export SVGs four times to get corners right. It's annoying for us, but it's why your UI doesn't feel cheap.

Built to Scale With Your Product

We design sets that grow. Need 20 more icons in Q3? The grid, rules, and handoff kit make it easy; without drifting from the original system.

Handoff Your Devs Will Actually Thank You For

Clean naming, proper SVGs, Figma variants, token-ready. No messy assets, no "which version is the latest one?"

"We'd been using a free icon library for two years. Squidx built us a custom set in three weeks; same amount of icons, but they actually fit our brand. It's one of those upgrades you don't realise you needed until it ships. Now I can't unsee the old ones."
Francois Hana
Chief executive officer, Paypipe
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We're not for everyone, and that's the point.

Most teams grab a free icon pack, call it done, and ship a UI that looks like everyone else's. Fine for an MVP; not fine for a brand that wants to feel like itself.

So we built Squidx differently.

We're a small team of designers who treat icons like typography; systems, not decorations. We don't crank out sets fast and sloppy. We design every icon to fit the next 500 we haven't drawn yet.

Average increase in client conversions:
2
9
4
4
6
6
7
5
.
0
9
9
7
4
4
3
4
X
89%
client satisfaction rate
3 weeks
average project delivery
Brands we've helped stand out:
5
9
4
4
6
6
7
5
0
9
9
7
4
4
3
0
+
34%
average boost in engagement
5 years
in the game

Yours questions answerd.

What's the Squidx delivery process?

At Squidx, the process is easy and collaborative. It starts with a kickoff call to understand your goals and ideas. You give feedback, and we handle the details from there.

Every two days, you get updates through written messages or Loom videos, depending on what’s needed, and we’re always available for a quick chat or call.

What if I'm not happy with my designs?

Your satisfaction is our priority, and we’re committed to getting it just right. If you’re not satisfied, we’ll make revisions until it feels right. This dedication to client happiness is why we currently maintain a high $74% retention rate.

Why wouldn't I just hire a full-time designer?

Hiring a full-time designer can be tough to manage and costs around $50-100k per year.

With us, you get top-notch design support without the overhead and hassle.

How fast will you deliver?

We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.

How do I share feedback?

We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.

Can we have calls?

We love customer feedback! There are 3 main ways you can share your feedback - a Loom video, Figma comments, or a message. Our preference is a Loom video or Figma comments. But any combination of these 3 will do the trick! If not, a simple call will do the job.

What's your cancellation policy?

If you’re not satisfied with the work, we’ll refund half of the upfront payment. While this is rare, as design can be subjective, we want you to feel confident in our work.

Ready to discuss your project with us?

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