We tell you what's actually wrong with your website, and what to do about it.
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Transforming ambitious ideas into spectacular websites,
Every critique has a job. We make sure yours gives you a plan.
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Real Review, Not a Checklist
We actually use your site like a new visitor. Click around, try to sign up, try to understand what you do. Then we write down what confused us, what impressed us, and what we'd change first.
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Loom Walkthrough
You get a 20 to 40 minute Loom of us using your site live; so you see exactly what we see, in real time. Better than any written report.
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Priority List, Not a Wishlist
We don't dump 200 notes on you. We rank issues by impact; what would move the needle most if you fixed it tomorrow. Top 10 first; the rest if you want it.
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Clear Next Steps
Every critique ends with a plan. What to fix this week. What to plan for next month. What to ignore. So you walk away knowing what to do; not just what's wrong.
Small team, few services, fine details, aged like wine
25+ years of extensive studies and helping leading organisations solve their most important, complex and wicked problems have taught us some important lessons.
There is no blueprint for success. The heartbreaking truth is that it always depends. That is why "having seen it before" and experience actually help. We need to start with a solid plan - and from there, we have to be able to improvise and deviate from the plan. We need to bring the insights that make the difference - and then listen and adapt to achieve success.
There is always a human dimension of co-creation embedded in catalytic transformation. When the people involved in making the change happen are truly engaged and grow their capabilities in the process, the odds of success are dramatically increased - and we know that we have left the organisation in a truly better place.
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We are a small team of creatives with service oriented mentality
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Did a lot, published few, wrote even less.
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Giving you the benefits of your doubt.
Honest, Not Harsh
We call out what's broken; without being mean about it. The goal is progress, not ego damage.
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Prioritized, Not Exhaustive
A 40-page audit nobody reads is useless. We give you the 10 things that matter most; in order.
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Action Over Opinion
Every note comes with a "what to do instead." No "this feels off" without a fix.
We're not for everyone, and that's the point.
Most "website audits" are either a sales trick (here's 100 things wrong, hire us to fix them all) or a vague design opinion dressed up as advice. Both waste your time.
So we built Squidx differently.
We're a small team of designers, writers, and conversion folks who tell you the truth, with reasons, and with a plan. You can take our critique and fix it yourself, hire someone else, or hire us. No pressure, no upsell.
Yours questions answerd.
At Squidx, the process is easy and collaborative. It starts with a kickoff call to understand your goals and ideas. You give feedback, and we handle the details from there.
Every two days, you get updates through written messages or Loom videos, depending on what’s needed, and we’re always available for a quick chat or call.
Your satisfaction is our priority, and we’re committed to getting it just right. If you’re not satisfied, we’ll make revisions until it feels right. This dedication to client happiness is why we currently maintain a high $74% retention rate.
Hiring a full-time designer can be tough to manage and costs around $50-100k per year.
With us, you get top-notch design support without the overhead and hassle.
We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.
We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.
We love customer feedback! There are 3 main ways you can share your feedback - a Loom video, Figma comments, or a message. Our preference is a Loom video or Figma comments. But any combination of these 3 will do the trick! If not, a simple call will do the job.
If you’re not satisfied with the work, we’ll refund half of the upfront payment. While this is rare, as design can be subjective, we want you to feel confident in our work.
Ready to discuss your project with us?
Based on 25+ reviews
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